Design for
users people
Good design comes from an understanding of human behavior. My name is Rachael. I conceptualize and create digital products, craft visuals and tell stories.


HubSpot · 2025–2026
Turning scattered imports and syncs into a data home.
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HubSpot · 2023–2024
Redesigning a social media monitoring tool in a CRM platform.
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SevenFifty · 2020–2021
Designing a content management system for the beverage alcohol industry.
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SevenFifty · 2019–2020
Optimizing the Buyer’s cart for an aggregated market.
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Arivale · 2018
A lead generating product for a wellness company.
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Arivale · 2017–2018